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Forward Edge Advisory

Coming soon

Forward Edge

Proven frameworks. Hard-earned lessons. The AI-powered future of business.

The forthcoming book by Rachel Marano, founder of Forward Edge Advisory, about the lessons every business eventually meets and how leaders can learn them sooner.

The Forward Edge book by Rachel Marano standing on a marble desk in front of a city skyline at sunset. The cover reads: Proven frameworks. Hard-earned lessons. The AI-powered future of business.
  • Proven frameworks.

    Practical tools for seeing your business clearly and deciding what comes next.

  • Hard-earned lessons.

    Patterns drawn from more than 25 years of building, leading, and advising companies.

  • The AI-powered future of business.

    What changes when AI becomes the expectation, and what stays the same.

See what matters sooner. Act before it gets expensive.

Forward Edge is about seeing the realities, patterns, and risks that drive a business, and acting before they become expensive. Some lessons arrive early and cost little. Others arrive late, after the damage is done. This book is about learning them sooner.

  • Why growth tends to expose weaknesses rather than solve them.
  • How small issues and delayed decisions accumulate.
  • The difference between revenue and the underlying health of a business.
  • Why people decisions are often the most consequential, and the most delayed.
  • How AI is changing what it takes to compete, and where judgment still decides the outcome.
  • How leaders can recognize patterns in their own business sooner.

About the author

Rachel Marano

Rachel is the founder of Forward Edge Advisory. She brings more than 25 years of experience building, leading, and advising businesses through growth, transactions, and change, including co-founding Pivot Point Consulting in 2011 and leading it through capital raises, mergers, a divestiture, and two sales to private equity.

The lessons in the book inform The 40 Hard Lessons™ Playbook, the EDGE Method, and the way our advisors approach every engagement.

More about Forward Edge Advisory

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