Privacy policy

This website, www.forwardedgeadvisory.com, is operated by Forward Edge Advisory ("Forward Edge Advisory", "we", "us" or "our"). We provide AI solutions, business strategy and advisory, and executive and talent services to businesses.

This policy explains what information we collect when you visit our website or contact us, how we use it, who we share it with, and the choices you have. By using this website, you agree to the practices described here.

When you book a call with an advisor, we collect the details you enter in the form. This includes your name, work email address, phone number and company, along with any other details you choose to share, such as your role, company size, the goals you select and your message to us.

When you request our free preview chapter, we collect your name, work email address and company.

If you email us directly, we receive your email address and anything you include in your message.

Please do not send us sensitive personal information, such as health, financial account or government identification details, through this website.

Like most websites, our hosting provider automatically records basic technical information when you visit, such as your IP address, browser type, device type, the pages you request and when you visited. This information is used to deliver the site, keep it secure and fix problems.

We use Vercel Web Analytics to understand how visitors use the site, such as which pages are viewed and where visitors come from. It is designed to be privacy-friendly: it does not use cookies, and it reports aggregated statistics rather than identifying individual visitors.

We do not use advertising cookies or cross-site tracking, and we do not run third-party advertising on this website.

We use the information you provide to respond to your request, schedule and prepare for your call with an advisor, and follow up about the services you asked about.

If you request the free preview chapter, we use your details to send it to you. We may also send occasional updates about the forthcoming book and related insights. You can unsubscribe at any time using the link in any email or by writing to hello@forwardedgeadvisory.com.

We also use information to operate, secure and improve this website, and to meet our legal obligations.

We do not sell your personal information, and we do not share it with third parties for their own marketing.

We share information only with service providers that help us run this website and our business, and only as needed for them to perform those services for us. These include our website hosting and analytics provider (Vercel Inc.), the website platform that receives our form submissions and forwards them to us by email, and our email and calendar providers.

We may also disclose information if required by law, to protect our rights or the safety of others, or as part of a merger, acquisition or sale of all or part of our business. In that case, the information would remain subject to the protections in this policy.

We keep form submissions and related correspondence for as long as needed to respond to you and manage our relationship, and for up to 24 months after our last contact with you, unless a longer period is required by law or you become a client. If you become a client, your information is handled under the terms of our engagement.

You can ask us to delete your information sooner at any time.

This website is served over an encrypted (HTTPS) connection, and we limit access to your information to the people who need it to respond to you. No method of transmission or storage is completely secure, but we take reasonable steps to protect the information you share with us.

You can ask us to tell you what personal information we hold about you, correct it, delete it, or stop sending you emails. Depending on where you live, including in California and other U.S. states with privacy laws, you may have additional rights, such as the right to know how your information is used and the right not to be discriminated against for exercising your rights.

To make a request, email hello@forwardedgeadvisory.com. We may need to confirm your identity before acting on it, and we will respond within the time required by applicable law.

Our website may link to other websites, such as LinkedIn. We are not responsible for the privacy practices of those websites, and we encourage you to read their privacy policies.

This website is intended for businesses and professionals. It is not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has given us information, please contact us and we will delete it.

We may update this policy from time to time. When we do, the revised policy will be posted on this page, and significant changes will be highlighted here.

If you have questions about this policy or how we handle your information, email us at hello@forwardedgeadvisory.com.